Meet Jeff
Jeff Ponders II has built a career infusing innovation, creative strategy, and infectious energy across many industries. Over nearly 20 years, he has led marketing and innovation strategy for brands such as Walmart, Campbell's, and General Motors. With experience in tech, automotive, CPG, and more, Jeff launched The Better Company to help ambitious brands understand their customers, establish their unique place in the market, and develop profitable business models and creative products.
In addition to advising large brands, Jeff maintains intimate engagement with the entrepreneurial community. A serial entrepreneur, he regularly advises startups and growth-stage businesses on strategy, customer development, branding, marketing, and product development. Today, he draws on his diverse experiences to support early-stage startups as a VC at ID Ventures.
A graduate of the Wharton School at the University of Pennsylvania, Jeff resides in Metro Detroit with his three children. He performs regularly as a professional saxophonist and helps organizations unlock peak performance through jazz-inspired innovation and creativity.
Jeff's Startups
Jeff's Clients
